What is the difference between PPC and CPC?

PPC (Pay-Per-Click) and CPC (Cost-Per-Click) are two related terms used in digital Paid Advertising, specifically in the context of paid search campaigns like Google Ads. While they are related, they have distinct meanings:

PPC (Pay-Per-Click): PPC refers to an advertising model in which advertisers pay a fee each time their ad is clicked. Whitesnippet Advertisers bid on specific keywords relevant to their target audience, and when a user searches for those keywords, the search engine displays relevant ads. Advertisers are charged only when a user clicks on their ad, hence the term "pay-per-click." PPC encompasses the broader concept of paying for each click on an ad, regardless of the specific cost.

CPC (Cost-Per-Click): CPC, on the other hand, is a metric that represents the actual cost incurred for each click on an ad. It is calculated by dividing the total amount spent on Paid Advertising by the number of clicks received. CPC provides insights into the average cost that advertisers are paying for each click.

In summary, PPC is the advertising model where advertisers pay for each click on their ads, while CPC is a metric that represents the actual cost per click. PPC is the broader concept that encompasses the entire payment structure, while CPC is a specific metric used to measure and analyze the cost effectiveness of a paid search campaign.